Creating Your Own URL Shortener: (Comprehensive Guide)

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It is recommended that you watch the video and the instructions on this page on a desktop and not on mobile device.



Overview of the steps to create your own URL Shortener from scratch.

  1. Get a domain and hosting.
  2. Choose URL shortener software (e.g., YOURLS, Polr).
  3. Set up a LAMP/LEMP stack on your server.
  4. Install and configure the software.
  5. Secure your server (SSL, firewall).
  6. Customize the UI if needed.
  7. Promote your service. Start shortening URLs on your own platform!



Table of Contents

1️⃣Step 1: Understanding the Basics


To create your own URL Shortener you must follow all the steps, one by one, do not skip any step.

Definition of URL Shortening

URL shortening is the process of converting a long Uniform Resource Locator (URL) into a shorter version that redirects to the original link.

This is achieved through a web service, which stores the long URL in a database and assigns it a unique identifier, typically a shorter string of characters.

When users click on the shortened URL, the web service redirects them to the original, longer URL.

This process not only makes URLs more manageable and aesthetically pleasing but also facilitates easier sharing and tracking of web content.


Comparison between Self-Hosted and Third-Party Services

Choosing between self-hosted and third-party URL shortening services depends on various factors including control, customization, and privacy.

  • Control: Self-hosted services offer complete control over the shortened URLs. You manage the server and database, ensuring that the links remain active as long as you maintain the service. In contrast, third-party services manage this aspect, which can lead to dependency on the service provider’s longevity and policies.


  • Customization: Self-hosting allows for extensive customization of the URL shortening process, including the domain name and the path of the shortened URLs. This level of customization is often limited with third-party services, which may only offer branded short links at premium subscription levels.


  • Privacy: Self-hosted solutions provide a higher level of privacy since you’re not sharing data with a third party. Third-party services, especially free ones, may collect and use data from shortened links for advertising purposes or sell it to third parties.


  • Cost: While self-hosting might incur initial setup and ongoing hosting costs, it can be more cost-effective in the long run compared to premium plans of third-party services that offer similar levels of control and customization.


Potential Use Cases for a Self-Hosted URL Shortener

Self-hosted URL shorteners are not just about creating shorter links; they serve various purposes across different domains:

  • Branding: Businesses can use custom short URLs to reinforce their brand in every link shared online. This not only increases brand visibility but also builds trust with the audience.


  • Marketing Campaigns: Marketers can track the performance of their campaigns more effectively with a self-hosted URL shortener by analyzing click-through rates, geographic data, and referral sources.


  • Content Sharing: For content creators and social media managers, short URLs are easier to share and fit better in posts or comments, making content more accessible.


  • Educational and Research Institutions: These can use self-hosted URL shorteners for distributing educational materials or conducting academic research while maintaining control over the content and its accessibility.

In essence, understanding the basics of URL shortening, the differences between self-hosted and third-party services, and recognizing potential use cases sets the foundation for exploring the world of self-hosted URL shorteners.

Whether for business, personal, or academic use, a self-hosted URL shortener offers a level of control and customization that can significantly enhance your online presence and digital communication strategies.


2️⃣Step 2: Preparing for Your Self-Hosted URL Shortener

Setting up a self-hosted URL shortener requires thoughtful preparation and the right resources.

Before diving into the technical setup, it’s crucial to secure a few key components: a domain name, a hosting service, and an understanding of the technical requirements.

This section will guide you through these initial steps, ensuring a smooth start to your URL shortening journey.

Overview of What You Need to Get Started

  • Domain Name: This is the web address users will type into their browser to access your URL shortener. It should be memorable, short, and reflective of your brand or purpose.


  • Hosting Service: Your URL shortener will need to be hosted on a server that’s accessible over the internet. This requires selecting a hosting provider that can support the software you choose to run your URL shortener.


  • Software: There are several open-source URL shortener projects available, such as YOURLS or Polr. Your hosting environment will need to meet the software’s system requirements.


  • SSL Certificate: To ensure secure connections to your URL shortener, an SSL certificate is necessary. Many hosting providers offer free SSL certificates through Let’s Encrypt.


  • Database: Most URL shortener software requires a database to store the long and short URLs. MySQL or MariaDB is commonly used and supported by most hosting services.

Choosing a Domain Name for Your URL Shortener

The domain name is a critical part of your URL shortener’s identity. Here are some tips for choosing the right one:

  • Keep It Short and Simple: Since the goal is to create short URLs, your domain name itself should be concise.


  • Brand Alignment: If the shortener is for business purposes, consider using a domain that aligns with your brand to enhance recognition.


  • Easy to Remember: A memorable domain name ensures users can easily recall and use your service.


  • Consider Using a Country Code Top-Level Domain (ccTLD): Domains like .ly, .to, or .io are popular choices for URL shorteners, but make sure the domain extension is relevant to your audience.
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Selecting the Right Hosting Service

Choosing a hosting service that aligns with your URL shortener’s needs is paramount. Consider the following when selecting a hosting provider:

  • Reliability: Look for a provider with a strong uptime record. Your URL shortener needs to be accessible at all times.


  • Performance: The server’s response time should be fast to ensure that your shortened URLs load quickly for users.


  • Support for Required Software: Ensure the hosting service supports the software you plan to use, including the programming language, database, and server requirements.


  • Scalability: Choose a hosting provider that allows you to easily upgrade your plan as your URL shortener grows in popularity and requires more resources.


  • Security and SSL Support: Strong security measures and SSL support are non-negotiable to protect your data and users’ privacy.


  • Pricing: Consider the cost relative to the features provided. While affordability is important, the cheapest option may not always meet your needs in the long term.


By carefully selecting your domain name and hosting service, you lay a solid foundation for your self-hosted URL shortener. With these critical components in place, you’re well on your way to offering a valuable service that enhances your online presence or meets your organizational needs.


3️⃣Step 3: Choosing Your URL Shortener Software

After setting the stage with a domain and hosting service, the next pivotal step in creating a self-hosted URL shortener is selecting the right software.

The market offers a variety of open-source projects tailored to this need, each with its unique set of features, ease of use, and customization options.

In this section, we’ll delve into some popular choices, compare their offerings, and provide a guide to help you select and download the software that best fits your needs.

Introduction to Available Open-Source URL Shortener Projects

Two notable open-source projects in the realm of URL shortening are YOURLS (Your Own URL Shortener) and Polr.

Both are widely used, highly regarded in the developer community, and offer a robust platform for creating your custom URL shortener.

  • YOURLS: This PHP-based application is renowned for its rich feature set, including private (your links only) and public (everybody can create short links) options, sequential or custom URL keyword support, and an extensive plugin library for added functionality. It also offers bookmarklets for easier link shortening, which can be a huge time saver.

  • Polr: Known for its minimalist approach and modern, easy-to-navigate interface, Polr is a powerful, lightweight solution. It provides essential features such as link shortening, analytics, and custom back-half editing (the part of the URL after the domain). It’s a particularly good choice if you’re looking for something straightforward and sleek.

Comparison of Features, Ease of Use, and Customization Options

When choosing between YOURLS, Polr, or another platform, consider the following aspects:

  • Features: YOURLS leads with its extensive plugin ecosystem, allowing for significant expansion beyond its core capabilities. Polr, while more basic, offers a clean, no-frills approach that covers all fundamental URL shortening needs.


  • Ease of Use: Polr’s modern interface may be more appealing to those seeking simplicity and quick setup. YOURLS, with its broader feature set, might require a slightly steeper learning curve but remains user-friendly.


  • Customization Options: YOURLS offers more customization through plugins and its API, catering to users who need more control over their URL shortening service. Polr’s customization is mainly through its straightforward, but limited, admin interface.

Step-by-Step Guide on Selecting and Downloading the Software

  • Assess Your Needs: Begin by clearly defining what you expect from your URL shortener. Consider the importance of features like analytics, the ability to create custom slugs, or the need for an API.


  • Review Software Options: Visit the official websites of YOURLS, Polr, and any other candidates to understand their features, requirements, and the community’s feedback.


  • Compare Features: Align your needs with the features offered by each option. Create a simple comparison chart if necessary to visualize which software best matches your requirements.


  • Check Hosting Compatibility: Ensure that your chosen software is compatible with your hosting environment. This includes checking for support for the necessary PHP version, database (like MySQL), and other server requirements.


  • Download: Once you’ve made your decision, go to the official website or GitHub repository of the chosen software to download the latest stable version. Ensure you’re downloading from a reliable source to avoid security risks.


  • Documentation: Before proceeding with installation, familiarize yourself with the software’s documentation. Understanding the setup process, features, and troubleshooting tips upfront can save time and avoid potential issues later.

Selecting the right URL shortener software is a balance between your specific needs, the features and usability of the software, and its compatibility with your hosting environment.

Whether you choose YOURLS for its extensive features and plugins or Polr for its simplicity and elegance, ensuring it aligns with your goals is key to a successful implementation.


4️⃣Step 4: Setting Up Your Hosting Environment

Creating a reliable and secure hosting environment for your self-hosted URL shortener is crucial.

Most URL shortener software, such as YOURLS or Polr, runs efficiently on a LAMP (Linux, Apache, MySQL, PHP) or LEMP (Linux, Nginx, MySQL, PHP) stack. This section will guide you through setting up these environments and ensuring your server is secure.


Setting Up a LAMP or LEMP Stack


LAMP (Linux, Apache, MySQL, PHP) Stack

  • Linux: The operating system that serves as the foundation. Popular distributions include Ubuntu, CentOS, and Debian. Choose one that you’re comfortable with or that has strong community support.


  • Apache: The web server software that handles requests and serves your web content. Install Apache using your Linux distribution’s package manager (apt for Ubuntu/Debian, yum for CentOS).


  • MySQL: The database management system used to store your data. Install MySQL and secure it by setting a root password and removing unnecessary accounts and test databases.


  • PHP: The programming language in which your URL shortener software is written. Ensure you install the version required by your software along with necessary extensions.


LEMP (Linux, Nginx, MySQL, PHP) Stack

  • Linux: As with LAMP, start with a Linux distribution of your choice.


  • Nginx: Known for its high performance and low resource consumption, Nginx serves as the web server. Install Nginx using your Linux distribution’s package manager.


  • MySQL: Similar to the LAMP stack, install and secure your MySQL database.


  • PHP: For a LEMP stack, you’ll need to install PHP along with PHP-FPM (FastCGI Process Manager) to handle processing PHP files. Ensure compatibility with your URL shortener software.

Instructions for Securing Your Server


  • Configuring a Firewall: Use tools like ufw (Uncomplicated Firewall) for Ubuntu or firewalld for CentOS to manage network access. Allow only essential ports (e.g., HTTP/80, HTTPS/443, SSH/22) and deny all other incoming connections.

SSL Certificates

  • Installing SSL Certificates: Secure your URL shortener by installing an SSL certificate. Let’s Encrypt offers free certificates, which can be easily installed and automated with tools like certbot. SSL encrypts data between your server and users, crucial for protecting sensitive information.
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Additional Security Measures

  • Regular Updates: Keep your system and software up to date with the latest security patches.
  • Secure MySQL: Run mysql_secure_installation to remove test databases, disable remote root login, and secure access.
  • Permissions: Ensure that your web server has the correct permissions set for your website’s files and directories. Limit write access to the minimum necessary.
  • Backups: Implement a backup strategy for your database and website files. Regular backups can protect you from data loss due to hardware failures, hacking, or other disasters.

Setting up a LAMP or LEMP stack provides a robust and flexible environment for your self-hosted URL shortener. By following these guidelines and ensuring your server is secure, you’ll create a solid foundation for your service, offering fast and reliable URL shortening to your users.



5️⃣Step 5: Installing and Configuring Your URL Shortener Software

Once you’ve prepared your hosting environment and selected the URL shortener software that best fits your needs, the next step is to install and configure it on your server.

This process involves a few key stages, from the initial software setup to fine-tuning the settings for optimal performance and security.

Furthermore, you may want to customize the software’s appearance and functionality to better align with your branding or user experience goals.

Here’s how to proceed:


Installing the URL Shortener Software

  • Upload the Software to Your Server: Start by uploading the URL shortener software files to your server.

You can typically do this via FTP or SSH. Ensure you’re placing the files in the correct directory on your server that’s accessible to the web.

  • Create a Database: Most URL shortener software requires a MySQL database.

Log into your hosting control panel and create a new database.

Note down the database name, username, and password, as you’ll need them during the installation process.

  • Run the Installation Script: Navigate to your website where you’ve uploaded the software.

Many URL shortener applications have a web-based installation process.

Accessing the website for the first time should redirect you to the installation script, where you’ll enter database details and set up an admin account.

  • Finalize Installation: Follow the prompts to complete the installation.

This may include setting up basic site settings, such as the site name and admin email address.

Configuring the Software for Optimal Performance and Security

  • Adjust Performance Settings: Check the software documentation for recommendations on optimizing performance. This might involve configuring caching settings or tweaking database options.


  • Secure Your Installation: Security is paramount. Ensure you:

Change default admin usernames and passwords.

Set up .htaccess or similar configurations to protect sensitive directories.

Regularly update the software to patch any vulnerabilities.

Consider setting up a firewall or using security plugins/extensions if available.

  • Implement SSL: If you haven’t already, install an SSL certificate to encrypt data transmitted between your server and your users’ browsers, enhancing security and trust.

Customizing Appearance and Functionality

  • Theme Customization: Many URL shortener software options offer themes or templates. Choose one that fits your brand, or create a custom theme if you’re comfortable with web design.


  • Add Functionalities with Plugins/Extensions: Look into plugins or extensions that can add additional features to your URL shortener, like social media sharing buttons, analytics, or custom link suffixes.


  • Modify Config Files: For more in-depth customization, you may need to edit the software’s configuration files directly. This could involve changing settings for link length, URL format, or enabling/disabling certain features. Always back up config files before making changes.


  • Testing: Before going live, thoroughly test your URL shortener to ensure everything works as expected. Create short links, track their performance, and check the user experience on different devices.

By carefully installing and configuring your URL shortener software, you can ensure it runs smoothly, securely, and meets your specific needs. Customizing the software further enhances the user experience and can help your service stand out in a crowded market.


6️⃣Step 6: Managing Your URL Shortener

After successfully installing and configuring your URL shortener, the ongoing management and maintenance of your platform are crucial to ensure its long-term success and reliability.

Effective management involves several key aspects, including monitoring performance, understanding and utilizing analytics, and implementing safeguards against misuse.

Here’s a detailed look at each of these components:

Tips for Effective Management and Maintenance

  1. Regular Updates: Keep your URL shortener software and any associated plugins or themes up to date. Software updates often include security patches, performance improvements, and new features that can enhance your service.
  2. Backup Regularly: Regular backups of your database and files will protect you against data loss in case of hardware failure, security breaches, or other unforeseen issues. Set up automatic backups to ensure you always have a recent backup available.
  3. Monitor Performance: Use tools to monitor your server’s performance. Be on the lookout for any unusual spikes in traffic that could indicate problems or potential abuse. Optimizing your server’s performance can also handle growth in usage without degradation in service.

Understanding Analytics

  1. Tracking Clicks: Implementing analytics allows you to track how many times each short link is clicked. This data is invaluable for understanding the popularity and reach of the links you’re shortening.
  2. Geographic Data: Analytics can also provide insights into where your links are being clicked. Geographic data can help you or your users understand where their content is most popular, which can be useful for targeted marketing or content creation strategies.
  3. Referral Sources: Knowing where your traffic comes from (social media, direct links, search engines, etc.) can help you and your users tailor content strategies more effectively.

Implementing Rate Limiting and Preventing Abuse

  1. Rate Limiting: Implement rate limiting to prevent abuse and ensure fair usage. Rate limiting restricts the number of requests a user can make within a certain timeframe, preventing overuse of resources.
  2. Preventing Spam: Implement measures to prevent the creation of malicious or spam links. This could include captcha verification, blacklist checking of URLs, or manual approval processes for links from new users.
  3. User Management: Implement user account systems to track and manage who is creating links. This can help in identifying abusive users and provides an additional layer of accountability.
  4. Legal Compliance and Terms of Service: Ensure you have clear terms of service that prohibit misuse of your service, and be prepared to enforce these terms. Stay compliant with legal requirements, especially regarding data privacy and copyright laws.

By focusing on these areas, you can effectively manage your URL shortener, ensuring it remains a valuable and reliable tool for your users.

Analytics play a critical role in understanding and optimizing your service, while measures to prevent abuse protect your platform’s integrity and your users’ trust.

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7️⃣Step 7: Promoting Your URL Shortener

Once your self-hosted URL shortener is up and running, the next step is to attract users. Effective promotion is key to increasing your user base and ensuring the success of your platform. From leveraging social media to enhancing user experience, here are strategies to promote your URL shortener:

Leveraging Social Media and Online Platforms

  1. Social Media Presence: Create profiles for your URL shortener on popular social media platforms. Regularly post updates, useful content, and tips on how to effectively use short links. Engage with your followers by responding to comments and messages.
  2. Content Marketing: Publish blog posts or articles that highlight the benefits of using your URL shortener. Topics could include the importance of concise URLs in digital marketing, how to track link engagement, and case studies of successful campaigns using your platform.
  3. Partner with Influencers: Collaborate with influencers or businesses that could benefit from using a URL shortener. They can help promote your platform to a wider audience in exchange for premium features or partnerships.

Integrating with Websites and Other Platforms

  1. API Integration: Offer an API for developers and other websites to integrate your URL shortening service directly into their platforms. This can significantly increase your service’s visibility and usage.
  2. Widgets and Plugins: Develop widgets or plugins for popular content management systems (CMS) like WordPress. Making it easy for bloggers and website owners to use your service directly from their website backend can drive adoption.
  3. Cross-Promotion: Partner with other online services or tools that complement your URL shortener. For example, team up with online marketing platforms or analytics tools to offer bundled services.

Enhancing User Experience

  1. Simplicity and Speed: Ensure that your website interface is clean, intuitive, and fast. Users should be able to create a short link in just a few clicks. A positive first-time user experience is crucial for retention and word-of-mouth promotion.
  2. Customization Options: Allow users to customize their short links. Features like custom aliases, link expiration, and password protection can make your service more attractive compared to basic shorteners.
  3. Reliable Support: Provide prompt and helpful customer support. Whether it’s addressing technical issues or answering queries about your service, responsive support can significantly improve user satisfaction and loyalty.
  4. User Feedback: Actively seek out and listen to user feedback. Implementing requested features or improvements shows that you value your users’ input and are committed to enhancing the service.

By implementing these promotional strategies, you can increase visibility, attract more users, and establish your self-hosted URL shortener as a valuable tool in the digital landscape.

Remember, continuous improvement and adaptation to user needs and technological advancements are key to maintaining relevance and competitiveness in the market.


8️⃣Step 8: Advanced Customizations and Features

To stand out in the competitive landscape of URL shorteners, offering advanced customizations and features can significantly enhance the appeal and functionality of your service. These enhancements not only provide added value to your users but also offer you a competitive edge. Here’s how you can implement these advanced features:

Adding Custom Domains for Users

  1. Custom Domain Support: Allow users to use their own domains for shortening links, giving them the ability to brand their links. This feature is particularly attractive for businesses and individuals looking to maintain brand consistency across their digital assets.
  2. Easy Domain Setup: Provide a straightforward process for users to add and verify their custom domains. This might involve guiding them through the process of updating DNS records and ensuring that SSL certificates can be automatically generated and applied.
  3. Domain Management Dashboard: Offer a user-friendly dashboard where users can manage their domains, view analytics specific to each domain, and configure domain-specific settings.

Implementing API Access for Automated Shortening

  1. Robust API: Develop a well-documented and robust API that allows users to integrate your URL shortening service into their applications, websites, and workflows. This can significantly increase your service’s usage by enabling automated link shortening.
  2. API Key Management: Implement a system for users to generate and manage their API keys. This should include features for revoking keys, setting key permissions, and monitoring API usage.
  3. Developer Resources: Provide comprehensive documentation, code samples, and possibly SDKs to make it easy for developers to use your API. Good documentation can greatly reduce the entry barrier for new users.

Enhancing Security Features and User Management

  1. Advanced Authentication Options: Offer advanced authentication options such as two-factor authentication (2FA) to secure user accounts. This helps protect against unauthorized access and enhances overall security.
  2. Role-Based Access Control (RBAC): Implement RBAC to allow account owners to set permissions for other users within their organization. This is crucial for businesses that need to give different levels of access to various team members.
  3. Audit Logs: Provide users with access to audit logs that track changes and actions performed within their account. This transparency helps users monitor for suspicious activity and reinforces trust in your service.
  4. Anti-Spam Measures: Incorporate anti-spam measures such as captcha challenges for link creation, automated scanning of URLs for malicious content, and the ability to blacklist certain domains. These measures help maintain the integrity of your service and protect users from potential harm.

By integrating these advanced customizations and features into your URL shortener,

you not only enhance the user experience but also position your service as a premium option in the market.

These features cater to the needs of a diverse user base, from individual bloggers to large enterprises, thereby broadening your potential audience.



Creating a self-hosted URL shortener is a rewarding project that not only enhances your technical skills but also provides a valuable service for your digital presence or business.

This comprehensive guide has walked you through the essential steps, from understanding the basics and preparing your hosting environment to installing, configuring, and promoting your URL shortener.

Additionally, we’ve explored advanced customizations and features that can set your service apart and make it more appealing to a wide range of users.

The Importance of Control

Having control over your URL shortening service offers numerous benefits, including complete customization, enhanced security, and the ability to implement unique features that third-party services might not offer.

This control allows you to tailor the service exactly to your needs or the needs of your users, providing a more personal and secure experience.

Encouragement for Further Exploration

While this guide covers the foundational aspects of creating and managing a self-hosted URL shortener, the journey doesn’t end here.

The world of web development and online services is ever-evolving, and there’s always room for improvement and innovation.

Encouraged by this guide, you should feel empowered to explore further customizations and features that could enhance your URL shortener.

Experimenting with new ideas and staying updated with technological advancements will ensure that your service remains relevant and continues to meet the needs of its users.

Further Reading/Resources

To support you in this endeavor, below are some valuable resources and further reading materials that can help you deepen your understanding and refine your skills:

  1. Server Setup and Security Guides:
  2. Communities and Forums:
    • Stack Overflow: A large community of developers where you can ask questions and share knowledge about programming and web development.
    • GitHub: Explore other open-source projects related to URL shortening and participate in discussions to get insights and advice from the developer community.
    • Reddit: Subreddits like r/webdev can be great places to seek advice, share your project, and learn from other web developers.

Creating a self-hosted URL shortener is just the beginning.

The real value comes from how you iterate on feedback, adapt to changing needs, and continue to innovate.

By taking control of your URL shortening service and constantly seeking to improve it, you can provide a powerful tool for yourself and your users.

Remember, the best way to predict the future is to invent it. So go forth, create, and innovate!